Landing pages that have the same PRIMARY IMAGE as the original email generated a 28% higher overall conversion rate.
Worldata Research recently examined landing pages that have the same primary image as the original email that was sent generated a 28% higher overall conversion rate. This does well because it makes your reader feel like they are in a safe and familiar space and are more comfortable to respond. It is important to keep consistency with the look and feel between the email and its corresponding landing page.
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