Worldata Research recently examined the use of the word ‘Free’ versus ‘Complimentary’ when used in email subject lines. Results showed ‘Free’ as being a top performing word used throughout the industry’s promotional email offers! The word ‘Free’ catches the attention of many prospective customers, where ‘Complimentary’ lacks that sense of excitement. When readers view a subject line that includes a ‘Free’ offer, they are more inclined to open that email and learn more. By utilizing buzz words like ‘Free’ throughout your subject line you are increasing your chances of producing excellent results.

Looking for answers to your Email Marketing questions? Get in touch with us on LinkedIn, Twitter and Instagram! We post several times a day with the latest tips, tricks, news and insights on what is working RIGHT NOW in email marketing. We have the answers to your questions, so do not hesitate to leave us a comment.