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Free and Complimentary are NOT the same! Using "Free" will generate a 2X open rate increase vs "Complimentary".

 

Worldata Research recently examined the use of the word ‘Free’ versus ‘Complimentary’ when used in email subject lines. Results showed ‘Free’ as being a top performing word used throughout the industry’s promotional email offers! The word ‘Free’ catches the attention of many prospective customers, where ‘Complimentary’ lacks that sense of excitement. When readers view a subject line that includes a ‘Free’ offer, they are more inclined to open that email and learn more. By utilizing buzz words like ‘Free’ throughout your subject line you are increasing your chances of producing excellent results.

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