"Non-Offer" Links Get 52% of Clicks When 3+ Destinations Exist.
Worldata Research's latest study found that when an email contains more than 3 non-offer links i.e. links that drive traffic to non-offer pages, those links will receive 52% of all clicks. This means that more than half of email recipients will not make it to your offer landing page. This will negatively impact your conversion rate. Marketers should limit the number of links that drive traffic away from their offer page.
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