Landing Pages that have the same PRIMARY IMAGE as the originating email generated a 28% higher overall conversion rate.

The Worldata Research team’s latest discovery was centered around an email’s landing page. By keeping the images the same you are creating consistency throughout the whole campaign. The reader views the email in their inbox and then is familiar with the image that appears on the landing page. With this familiarity, there is a sense of comfort being formed, which increases overall results.