'Round Numbers' Generate an 11% Lower Average 'Open Rate' as Compared to 'Non-Round Numbers'
When creating your email's subject line, keep this in mind! Open rates are shown to increase when a "Non-Round' number is included in the subject line. The use of these numbers generate greater results because they appear more real and less blanket. For example, 22% Off All Orders versus 25% Off All Orders.
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