PROSPECT EMAIL MARKETING PROGRAM

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HOW IT WORKS:

THE 4-STEP PROCESS:

Supplier will provide criteria on their key desired demographics to further refine target audience

Worldata will build out email creative based on information provided by the suppliers

Supplier receives and approves test message prior to campaign deployment

Worldata handles all email execution and transmission

Prospect Database select criteria includes the following:

	Age
	Income
	Marital Status
	Number of Homes Owned
	Presence of Children
	Home Design Interest
	DIY Interest
	Camping Interest
	Coffee Enthusiast
	Frequent Online Buyer
	Intent to Purchase
	Outdoor Living Interest

	Gender
	State/SCF/Zip
	Homeowner
	Recent Mover (last 6 mos)
	Gardening Interest
	Home Improvement Interest
	Woodworking Interest
	Home and Garden
	General Contractors
	Purchase Authority
	Books & Magazines
	AND MANY MORE!

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